Frank Ocean’s enigmatic luxury label Homer was the speak of the town when it released outta nowhere past 7 days. It truly is still really mysterious — no term on that Prada collaboration still — but at least we now have an inside of look at the brand’s New York flagship.
Homer’s push release clarifies that “the keep itself is Homer packaging exploded: built from aluminum and urethane.” Sounds imposing but the outcome is basically really low-essential, not not like Ocean and Homer.
Its unassuming facade, clean gray counters, and glass displays are offset by flashy shades that borrow from the debut collection of Homer accessories. Precisely, the wall artwork is knowledgeable by the characters and designs that advise the Homer jewelry and silk scarves, organically uniting the store with the merchandise that it sells.
Simply because Frank Ocean won’t do everything halfway, he actually oversaw the store’s design himself to make sure it fulfilled his technical specs. He did not do it by itself, of training course, bringing in New York architects Michael Abel (MOS Architects) and Nile Greenberg who work jointly below the moniker of ANY.
Homer’s keep above the New York Jewelers Trade on Bowery is the only position to acquire the brand’s equipment and decide up its lush catalog. On the other hand, buyers can put orders for Homer’s merchandise by contacting or messaging the store on Signal and they can ask for a catalog on Homer’s site, the place they should make an appointment to take a look at the room.
No term on irrespective of whether Homer’s choices will at any time be readily available in other places or if it will extend to total-on ready-to-don, homeware, so on but hope a similarly understated presence for almost everything it does going forward. I indicate, Homer’s Instagram website page gathered 6-figures-worthy of of followers in mere times and it nonetheless hasn’t posted even at the time.
10 a.m. to 6 p.m. (Monday-Friday), 10 a.m. – 5 p.m. (Saturday)
New York City 10013
+1 212 410 3300