Leia T. Ward on Mastering the Art of ‘Interior Marketing’

This week’s DMTV Milkshake visitor is luxury home stager Leia T. Ward, founder and principal of LTW Structure and one particular of the “Top 10 Luxury Stagers” in the U.S. (Previous clients incorporate Bruce Willis.)


Regardless of whether you’re buying a home, marketing a house or just wondering if you’re ever heading to get about to effectively decorating the household you reside in, Leia is aware of exactly what a homeowner desires to do to max out their inquiring rate – whether or not that’s buying up rugs or changing, having said that briefly, to a transitional-modern decor scheme. “When we stage peoples’ properties, it may possibly be wholly unique from the model they ended up residing in,” she suggests. “If they live in a very conventional, middle-hall colonial, we may appear in and make it a minor little bit more present day, so that it speaks to opportunity buyers. It could possibly not line up with the sellers’ aesthetic – and we convey to them that’s ok. We’re just providing your house. You don’t have to like it.” That, however, is typically not the stop of the story: “Sometimes when they appear in and it’s all staged, they say, “Oh my gosh, I’ve hardly ever witnessed my household like this – I want I did this faster. I really like it, and can you come layout our new household?” Another purchaser essentially took their residence off the marketplace when Leia’s workforce was completed staging it: “They finished up loving the staging so a lot that they took it off the market place and did not sell the dwelling,” she states. “So that was a win for the seller possibly, but the realtor, not so considerably. I felt truly terrible about that one particular.”

Also in this Milkshake, Leia reveals the “one weird trick” of dwelling staging and the most effective advice she’s ever gotten – equally as a designer and as a organization owner. She also talks about one of the hardest pieces of the quick: navigating the powerful feelings that can accompany a residence sale. “We under no circumstances know what we’re going for walks into,” she suggests. “Someone could be receiving a divorce. There could have been a reduction in the spouse and children. It is not often that folks are relocating up into a even larger, improved, nicer house. I think the major issue that I do is check out to manage thoughts – just to be empathetic to what the sellers are heading through and try out to emotionally clear away them from the house, to sector it and offer it as a merchandise and get them on board with that so that they can get the biggest offer. In the end that’s what it is about: All people wishes the most effective value.” Tune in for extra tips on how to get it.

Shots by Andrea Carson.

Diana Ostrom, who has prepared for Wallpaper, Interior Style and design, ID, The Wall Street Journal, and other stores, is also the creator of Faraway Locations, a publication about vacation.

Milkshake, DMTV (Style and design Milk Television set)’s first regular collection, shakes up the classic job interview format by asking designers, creatives, educators and industry gurus to find interview inquiries at random from their favorite bowl or vessel. During their candid discussions, you will not only gain a peek into their particular homeware collections, but also valuable insights into their work, lifetime and passions.