Peoria-space studio of Decorating Den Interiors opens in Morton

MORTON — It didn’t take prolonged for a vacant legendary downtown storefront to be filled.

Decorating Den Interiors-Pflederer Group moved into the former Binkley Jewelers at 105 S. Primary St. just two months soon after Bruce Binkley closed his small business and retired March 31 right after remaining at the locale given that 1986.

No a person is much more surprised about the rapid turnaround than Decorating Den franchise operator Becky Pflederer.

She acquired the franchise in January and at first worked out of her residence in Groveland.

“It was a five-yr prepare for me to open up a studio with retail room,” she explained. “Not a 5-month prepare.”

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But it was God’s plan, Pflederer explained.

Just after doing the job as an place of work manager and in logistics, she said she was hunting to change professions to go after her lifelong passion for decorating and style, which had presently become a side business enterprise.

Then came an unpredicted discovery past tumble.

“I located myself listening to a station on Sirius XM radio that I typically will not hear to, and I listened to an ad for Decorating Den,” Pflederer stated.

Hours of Zoom meetings, analysis, cellphone phone calls, arduous vetting and finishing the firm’s expert decorating and profits university software led to Pflederer obtaining a Decorating Den franchise, just one of only 3 in Illinois and the only just one in central Illinois.

“It is a terrific partnership for me. By means of Decorating Den, I can supply from 160 suppliers,” Pflederer claimed.

Mary Kate Ferlmann acquired about Pflederer’s Decorating Den company through the business’s web-site and questioned Pflederer if she could do an internship with her.

Ferlmann was so skillfully persistent that Pflederer and her partner went to Morton the ultimate Friday in April to glimpse for obtainable houses for a studio.

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That weekend, Pflederer realized the previous Binkley Jewelers locale was for lease mainly because a indication experienced been posted in the window. Pflederer’s spouse was familiar with the space for the reason that he experienced been a customer there.

Pflederer and her husband immediately designed an appointment to see the site.

“We ended up in there for a 50 %-hour, and we noticed so a lot of men and women wander by and appear in the window,” Pflederer explained. “It was noticeable. God preferred me to open my studio there.”

Pflederer began environment up her studio June 1 and it opened June 25.

Ferlmann, a Dunlap resident and Peoria Notre Dame High School graduate, is doing the job with Pflederer as an intern to satisfy a requirement to receive a diploma in inside layout from Northern Iowa University.

Pflederer enjoys her new total-time profession.

Becky Pflederer, interior designer and owner of Morton's Decorating Den, poses for a portrait at her storefront on Wednesday, July 7, 2021. Pflederer opened the storefront just over a month ago.

“I am a people man or woman, and I have a passion for generating things quite,” she explained. “They say if you love what you do for a dwelling, you hardly ever function a working day in your daily life. I’ve acquired which is true.

“I have also uncovered that when you have a small business, you you should not thoughts operating all-around the clock.”

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Pflederer’s partner Ken recently retired from CSE Software in Peoria. He was the founder, CEO and president of the corporation, which was introduced at the Industry Purchasing Heart in Morton.

Becky Pflederer made CSE Software’s executive office environment in Peoria, and basement and yard construct-outs at her house.

She has experience in interior decorating, house organizing, basement design and style, corporate workplace areas, transfer-in and transfer-out redecoration and building porch and backyard retreats.

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