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Potocco offers new outdoor collections, under art course of Chiara Andreatti
Italian home furniture firm Potocco announces Chiara Andreatti as its new artwork director, and provides its most recent outdoor furniture collections by means of an immersive photographic collection
Italian furnishings company Potocco has been quietly developing very well-crafted domestic and outside household furniture patterns due to the fact the early 1900s. In current several years, the family members-run organization has opened up to the style and design local community by collaborations with the likes of David Lopez Quincoces, Toan Nguyen, and Bernhardt & Vella, who just about every interpreted its artisanal savoir faire with a effectively-described aesthetic language. Among its most latest collaborators is designer Chiara Andreatti, who has now been appointed as the company’s artwork director, with the intention of combining Potocco’s legacy with a new poetic and up to date tactic.
Andreatti is a best fit for Potocco: her function is aware of craftsmanship procedures, which are typically integrated into her types, and her aesthetic sensibility is exquisitely present-day with just a touch of stylistic nostalgia.
Potocco’s latest out of doors home furnishings collection
A pair of ‘Keel’ stools, by M+V, for Potocco
As Potocco launches a new selection of outdoor household furniture, Andreatti was entrusted to build some placing imagery to present it, marking the Italian designer’s debut at the helm of the company’s collections and graphic. The immersive photography that introduces the collections is shot at Villa Domus, a 1938 rationalist villa on the Ligurian coastline. In this project, the company describes, the domestic place is intended as a theatre for the furniture, which interacts with the architecture and character.
‘I required to recreate incredibly purely natural and intimate scenarios, exactly where the spontaneity of every day lifestyle could be perceived,’ suggests Andreatti, who worked closely with photographer Francesca Ferrari on the photographic series. ‘In this situation, it is the mild alone that offers character to the products and types the areas.’
New additions to the Potocco outdoor home furniture collections involve the ‘Tibes’ loved ones of seats by Gregorio Facco
Less than Andreatti’s path, the new outside furniture collections, which includes the ‘Tibes’ seats by Gregorio Facco, are demonstrated together with the house’s minimalist architecture, but also on the close by cliffs and immersed in greenery. A collection defined by lightness, ‘Tibes’ comprises a chair, a stool and an armchair composed of a powder-coated metallic framework and high-quality hand-woven rope seat.
‘The historicity of a Friulian corporation established in the early 1900s carries an important pounds in my job,’ suggests Andreatti, describing her proposed direction for Potocco. ‘The high-quality of the item remains unchanged there is only a content, textile and chromatic restyling in place and a unquestionably new way of earning their furnishings dialogue together.’ For this shoot, she provides, ‘I intentionally selected a spot with a solid modernist character to make a robust contrast with their richly made pieces’. §