SAN FRANCISCO — Minted, a market for impartial artists and designers, and world design and style firm West Elm, have declared a collaboration that introduces artist-developed residence furnishings solely to WestElm.com and West Elm outlets nationwide.
The Minted + West Elm home furniture assortment marks the initial time Minted has expanded into the household furniture section. The partnership builds on the fine art collection that Minted has supplied at West Elm because 2013, giving clients the opportunity to pair artwork and furnishings from Minted’s unbiased artists.
The Minted + West Elm household furniture selection consists of 14 upholstered items and gives extra than 2,000 possibilities of silhouette, pattern, coloration and leg finish. New textile models had been developed by artists in Minted’s world wide local community, submitted to Minted’s design competitions and in many instances are hand-painted or illustrated.
The new home furniture collection will start with a curated assortment of fabric styles created by 21 independent artists from Minted’s group, together with artists from Mumbai, India Geneva, Switzerland and Nairobi, Kenya. A part of each individual obtain will specifically assistance the unbiased artist who made the pattern.
New patterns will be unveiled in subsequent unique version drops planned for Getaway 2021 and Spring 2022. The Minted + West Elm furniture selection will be exclusively obtainable for purchase at WestElm.com/Minted and West Elm outlets nationwide starting this thirty day period.
“We’re very pleased to lover with West Elm on our home furniture debut,” mentioned Mariam Naficy, founder, Co-CEO, and chairman of Minted. “Our collaboration amplifies the operate of a varied array of artists from all over the entire world. … We’re thrilled that this is 1 step more that Minted normally takes on its journey to create inclusion for artists everywhere.”
Alex Bellos, president of West Elm, added, “Our collaboration with Minted brings together our digital-first solution with our dedication to supplying authentic and modern-day types for the dwelling. “We developed a assortment that offers prospects a lot more preference and personalization when procuring WestElm.com and West Elm merchants nationwide this fall.”
The Minted + West Elm assortment involves upholstered ottomans, occasional chairs, footstools, screens, benches, headboards and beds. Each and every piece is made-to-purchase, and pricing starts at $249 for an occasional ottoman and extends to $1,899 for a queen-sized demilune bed.